New boutique caters to battling brain age
- Thu, 20 Dec 2007
The San Francisco Chronicle reports that aging baby boomers, who decades ago created the physical fitness boom, are now "investing time and money to maintain what's above their six pack abs and rippling biceps: their brains."
The paper says that an enterprising San Francisco couple have opened the first brain 'boutique' offering a wide range of brain training products.
"Studies show that regular mental workouts are WD-40 for the brain," the store's co-founder Lisa Schoonerman told the Chronicle. Their store, planned as just the first in a chain around San Francisco, offers a wide range of brain training programs including classes, lectures, author appearances and a sunny sitting room where tea and 'smart snacks' like walnuts - rich in Omega 3 fatty acids - are in reach. For the full report in the Chronicle, click here.
The good news is that you don't have to live in San Francisco to enjoy the best brain training available. Leading neuroscientists have created a targeted, computer-based brain training program for HeadStrong Cognitive Fitness, available for less than $20 a month. Regarded among the finest ever developed, it stimulates the different brain pathways associated with memory, attention, speed and problem solving. To find out more, click here.