Health insurer promotes brain training

- Tue, 9 Oct 2007


Leading US insurer Penn Treaty is offering policy holders the opportunity to try a computer-based mental exercise program, in the belief that it will stave off age-related memory loss in thousands of its clients.

The computer program has been hailed "one of the medical breakthroughs of the year" by CNBC. The program guides listeners through a series of exercises designed to improve memory, strengthen communication and sharpen thinking. In recent trials participants, aged over 60, showed astonishing gains in memory and mental agility - equivalent to 10 or more years of improved brain functioning - compared with the control group who did not use the brain exercises.

The computer-based exercise program is the first of the insurer's platform of  "wellness programs that may enable [policy holders] to lead longer, healthier, happier lives," a spokesman told CNN. For the full report click here.

To find out more about computer-based brain exercises and how they work, click here. If you are concerned about age related memory loss, Headstrong Cognitive Fitness offers a targeted solution, with exercises aimed at steadily improving your level of skill, together with helpful tips and strategies to assist you in your daily life. Signing up to this revolutionary scientific program costs less than US$20 a month. Interested? Click here.

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