Why Brain Training Works
Through the latest research and brain imaging technology, scientists have discovered that the adult brain continues to change and develop across the life span.
This dynamic capacity of the brain to develop is termed Neuroplasticity, and refers to those physical changes that take place in your brain as neurons (and the connections between them) change to encode and process information.
However, brain development only happens if the brain is kept active. Just like muscles in your body, if you don't use your brain, it doesn’t become stronger. HeadStrong exercises have been developed to stimulate and challenge your brain to encourage neuroplasticity.
Brain Reserve theory also suggests that by keeping your brain active and challenged you can reduce the deleterious effects of age and trauma to the brain. This means that if you build up a brain reserve, you'll still have brain power left if you lose some.